Imagine the giggle when your youngest child walks up with their
favorite flower stuffed in an envelope. “Can we mail this to
Grandma?”
What at first appears to be a bargain may not be a bargain
after all. Many online companies are marketing flowers that are
“drop shipped” to your recipient. These flower deliveries have
become known collectively as “Grower Direct.” Low prices have
encouraged consumers to sample this new method of sending flowers
across the country. Although, many recipients are finding out what
gardeners have known for years.
When a flower is cut, water is essential
for long lasting beauty. A fresh cut flower out of water is a
flower dying. Gardeners have also developed techniques to further
prolong the life of your flower arrangement. This step-by-step
process has been adapted over the years to ensure your flowers
last longer than just a couple of days. As growers began to focus
on volume, florists evolved for care and handling of your flowers
(i.e. processing and design.) “Grower Direct” flowers lack two
important factors that improve the lifespan of your flower
arrangement. The flowers are sent inside a box, often deprived of
water for a period of up to 24 hours. They also bypass your local
florist, whose skilled processing techniques ensure that your
flowers will last longer.
Don’t second guess whether or not your flowers will arrive
limp or smashed. Often these boxed deliveries sit waiting on a
porch or at a reception center for hours. Flowers should be
delivered in water or floral foam to ensure longevity and
performance! After all, presentation is the key when expressing
your sentiments with flowers. Asking your recipient to arrange
their own flowers from a box may not be the impression you are
looking to make. A professional florist is your best bet for a
beautifully designed fresh floral gift for any occasion.
About the Author
Tenley McDonald- Former Florist- Now Co-Owner of
http://www.flowerpowernetwork.com
(Online Directory of Real Local Florists) Ms. McDonald has over 14
years experience in ~Consumer Relations/Marketing ~Customer
Service Management ~Floral Design.
Article Source: http://EzineArticles.com/
